
Exploring Advanced Features of Launch.app
Unlocking Enhanced Functionality

Tanay Gandhi
Founding Engineer
Feb 11, 2025
12:58 AM
Launch.app is not just another link-in-bio tool; it's a robust platform designed to enhance the way app developers promote their products. While its basic features get you started, the advanced functionalities of Launch.app truly allow for a customized and powerful user experience. Here’s a deep dive into some of the advanced features that set Launch.app apart from the competition:
1. Device-Based Redirect Rules
Launch.app allows you to set up device-based redirect rules, ensuring that visitors are automatically taken to the appropriate app store based on the device they are using. This means that Android users can be directed straight to Google Play, while iPhone users can go directly to the App Store. This targeted approach not only enhances the user experience but also increases the likelihood of conversions by reducing the steps needed to download your app. To set these up, navigate to the settings tab in your launch page editor
2. Query Param Forwarding
With query param forwarding, Launch.app offers the capability to pass through parameters in the URL to your final destination URLs. This feature is invaluable for tracking marketing campaigns and user behaviors. It allows you to maintain continuity in tracking across various platforms and tools, providing you with detailed insights into how users interact with your marketing content. This data can be leveraged to further refine your strategies and improve user engagement. Query param forwarding is on by default. Any query params attached to a launch page link will automatically be passed through.
3. Adding Your Own Domain to Host the Launch Page:
Launch.app gives you the ability to host your launch page on your own domain. This not only strengthens brand identity but also enhances trust among users. Hosting on your own domain can significantly impact user perception, making your setup appear more professional and established. It also aids in SEO efforts, driving more organic traffic directly to your page. To set this up, navigate to the settings tab in your launch page editor.
These advanced features of Launch.app are designed to provide developers with a comprehensive set of tools that are both powerful and easy to use. By leveraging these functionalities, you can create a more personalized, efficient, and cohesive marketing experience that stands out in the competitive digital landscape.